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Agency: Experian
Role: Creative Director
Copywriter: Marcus Cole

If Flau’jae wasn’t a household name, she is now.

Gave fans another reason to root for LSU—every win unlocking $100K in debt relief for Louisiana families, with a social takeover that kept the brand inside the moment, not chasing it.

Impact


$5 million forgiven. Up to $500K more tied to game-day victories. Peak tournament visibility, athlete-led storytelling, and a surge of engagement that positioned Experian as more than a credit bureau—it showed up like a teammate.

Hey, my name’s Kristi Orozco

I’m an Award-winning Creative Director with 10+ years of work that holds up everywhere it shows up — events, digital, experiential, retail, social, and print. I work across agencies, in-house teams, and my own studio, and I've yet to meet a problem creativity couldn't solve.
                                                          
GitHub | Event Branding + Intro Video Biofreeze | 360 Campaign Microsoft | Product Launch Video Invitae | Brand Campaign QDOBA | Physical + Social Stunt Microsoft | Humans + AI Web Series Experian | Flau'jae Social Takeover Experian | Social Activations Netlify | Social Media Campaign Oxigen | 360 Campaign FX | Trust Social Campaign SanDisk | Social Brand Launch
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