Soy Yó

In my years of slangin’ slogans and pushing pixels, I’ve rocked with agencies, in-house teams, and built my own studio — learning what actually holds up when the deck turns into real work. My mediums are vast, and the ones I don’t know are on my list. I build creative systems — especially video and content — which means I’m comfortable making hard decisions fast, maintaining creative and strategic integrity, and making sure the idea survives the execution.

My concepts and executions have proven impactful and, even, award-winning. I help brands connect with culture through work that spans branding, digital experiences, experiential activations, film, rebrands, 360 campaigns, and partnerships that actually make sense. I design with intention, direct with empathy, and keep the work rooted in people as much as ideas.

I’m an LA native, taking life one kickback at a time. Best advice I’ve got from my uncle? You don’t gotta be cool to kick it.