Agency: The Many
Role: Art Director
Art Director: Leslie Lechner
Sr. Art Director: Jordan Rich
Sr. Copywriter: Adam Wagner
Creative Director: Lixaida Lorenzo
Art Director: Leslie Lechner
Sr. Art Director: Jordan Rich
Sr. Copywriter: Adam Wagner
Creative Director: Lixaida Lorenzo
︎ Shorty Award Winner | Best Real Time Social Response
Trollin’ ain’t easy. But it pays off.
This QDOBA stunt hit 100M+ impressions in a day because the right idea moves faster than media. Designed to travel, the campaign turned a real-time brand moment into cultural momentum across BuzzFeed, CNBC, and Reddit.
While the stunt only lived for a day, it’s impact lasted much longer. All avocados were donated to Food Bank of the Rockies.
Truly.
Best Reaction Gif
Hey, my name’s Kristi Orozco
I’m an Award-winning Creative Director with 10+ years of work that holds up everywhere it shows up — events, digital, experiential, retail, social, and print. I work across agencies, in-house teams, and my own studio, and I've yet to meet a problem creativity couldn't solve.
Most brands nowadays need a consistent voice on social to #stayrelevant. See what’s possible with big creative + small budgets.
Queso Candle
QDOBA makes candle no one knew they needed. And just in time for gift giving season, QDOBA dropped a limited edition Queso Candle on their swag shop.
Almost couldn’t predicted these babies would sell out in under 3 minutes!
Almost. 😎️
Guac-Amoré Necklace
These necklaces were a part of a Valentine's Day activation. By sending these out to influencers to influence fake a proposals, creating enough social engagement before dropping ‘em to QDOBA's swag shop.
Memes On Memes
Nothing spreads faster on social than a good old fashioned meme, of which I am the literal 👑.
The likes are in and here are QDOBA’s record breaking instagram posts.