
Agency: COLOR
Role: Sr. Art Director
Sr. Edit: Greg Kohn
Sound Design: Eric Munch
3D Animation: Alex Vahle, Matt Lepely, Grace Galarosa
Sr. Edit: Greg Kohn
Sound Design: Eric Munch
3D Animation: Alex Vahle, Matt Lepely, Grace Galarosa
Meet the new Surface SE
This laptop wasn’t built for a pedestal.
So we followed it—cutting between 3D and real life in a way that visualizes the pragmatic tech and daily use feel like the same thing. Because showing what it is only works if you also show how it lives.
Using a simple match cut throughout, we were able to seamlessly transition from 3D to live action.
Because when client wants software features and hardware callouts we say, “How fast can you read?”










