Agency: COLOR
Role: Sr. Art Director, Copywriter
Jr. Copywriter: Timmy Booth
Edit: Greg Kohn, Andrew Okada
Jr. Copywriter: Timmy Booth
Edit: Greg Kohn, Andrew Okada
This stinging satire pokes developers where it really hurts.
In one universe you have Netlify, a modern dev tool that may have you thinking ”Do I have magical powers?”.
And in the other universe, well, you don’t.
It’s like that Gwyneth Paltrow movie, Sliding Doors but shot like Hot Fuzz. Thats almost identical to how I sold it.
And in the other universe, well, you don’t.
It’s like that Gwyneth Paltrow movie, Sliding Doors but shot like Hot Fuzz. Thats almost identical to how I sold it.
No devs were harmed in the making of this video.
Raise your hand if you’ve been personally victimized by an “over-the-shoulder” working sesh. 🖐🏽
Shorties
Cutting these into social snacks was a fun challenge which ultimately led to over 1.1M views and even more impressions.
And with numbers that high, we gave the people what they wanted.
We doubled down, personifying a tech stack, highlighting its most infuriating qualities.
Get **it done faster.
Heyo, my name’s Kristi Orozco
Welcome to my space.
Get lost~
