︎
Agency: COLOR
Role: Sr. Art Director, Copywriter
Jr. Copywriter: Timmy Booth
Edit: Greg Kohn, Andrew Okada

This stinging satire pokes developers where it really hurts.


All we did was make the pain impossible to ignore—and 1.1M+ people felt it. Personifying the definition of insanity made the only logical next step obvious
No devs were harmed in the making of this video.

Raise your hand if you’ve been personally victimized by an “over-the-shoulder” working sesh. 🖐🏽

Shorties

Cutting these into social snacks was a fun challenge which ultimately led to over 1.1M views and even more impressions.
And with numbers that high, we gave the people what they wanted.
We doubled down, personifying a tech stack, highlighting its most infuriating qualities.

Get **it done faster.

Hey, my name’s Kristi Orozco

Welcome to my space.

Get lost~

                                                          
GitHub | Event Branding + Intro Video Biofreeze | 360 Campaign Microsoft | Product Launch Video Invitae | Brand Campaign QDOBA | Physical + Social Stunt Experian | Flau'jae Social Takeover Netlify | Social Media Campaign Oxigen | 360 Campaign Experian | Social Activations FX | Trust Social Campaign Microsoft | Humans + AI Web Series
Dig what you see?