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Soy Yo

I'm an award-winning Creative Director with 10+ years of creating work that holds up wherever it shows up—digital, social, experiential, branding, retail, film, and print. I've worked with agencies, in-house teams, and built my own creative studio, helping brands connect with culture without chasing it.

In my years of slangin' slogans and pushing pixels, I've noticed that while our world has become increasingly digital, the experiences people remember most are the ones they can actually feel. I believe the future belongs to brands that create moments that invite participation instead of passive consumption.

Because attention fades. Resonance lasts.
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Selected Clients



Google, Microsoft, Biofreeze, YouTube, GitHub, Netflix, Amazon Music, Experian, Walmart, FX, Pokémon, Starbucks, Seattle Kraken, Expedia, Kaiser Permanente, Covered California, Invitae, Skate Like a Girl
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