Kristi Orozco's Portfolio

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Kristi Orozco's Portfolio</title>
	<link>https://kristiorozco.com</link>
	<description>Kristi Orozco's Portfolio</description>
	<pubDate>Mon, 23 Feb 2026 18:52:29 +0000</pubDate>
	<generator>https://kristiorozco.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Experian Social Activations</title>
				
		<link>https://kristiorozco.com/Experian-Social-Activations</link>

		<pubDate>Mon, 23 Feb 2026 18:52:29 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Experian-Social-Activations</guid>

		<description>
	&#60;img width="1280" height="425" width_o="1280" height_o="425" data-src="https://freight.cargo.site/t/original/i/a3271e3c3e3a7368833d593ab980c113bcc8216b8b61eb4a5a38585f6a953c7e/Experian_logo.png" data-mid="245240903" border="0"  src="https://freight.cargo.site/w/1000/i/a3271e3c3e3a7368833d593ab980c113bcc8216b8b61eb4a5a38585f6a953c7e/Experian_logo.png" /&#62;
	
	Agency: Experian
	Role: Creative Director &#38;amp; DesignerCopywriter: Marcus Cole

	
	Experian has many tools to manage your small business.
	But if you didn’t even know your small business has a credit score, how would you know where to start?

	
</description>
		
	</item>
		
		
	<item>
		<title>Flau'jar Social Takeover</title>
				
		<link>https://kristiorozco.com/Flau-jar-Social-Takeover</link>

		<pubDate>Mon, 23 Feb 2026 07:41:28 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Flau-jar-Social-Takeover</guid>

		<description>
	&#60;img width="1280" height="425" width_o="1280" height_o="425" data-src="https://freight.cargo.site/t/original/i/266d658cfa7478db75e69abae2e31c6f2b87dddd31dd8c85ffc2b3e8d883a0e4/Experian_logo.png" data-mid="245213109" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/266d658cfa7478db75e69abae2e31c6f2b87dddd31dd8c85ffc2b3e8d883a0e4/Experian_logo.png" /&#62;
	
	Agency: Experian
	Role: Creative Director
Copywriter: Marcus Cole

	If Flau’jae wasn’t a household name, she is now.
	

Gave fans another reason to root for LSU—every win unlocking $100K in debt relief for Louisiana families, with a social takeover that kept the brand inside the moment, not chasing it.


	Impact
	$5 million forgiven. Up to $500K more tied to game-day victories. Peak tournament visibility, athlete-led storytelling, and a surge of engagement that positioned Experian as more than a credit bureau—it showed up like a teammate.
	

</description>
		
	</item>
		
		
	<item>
		<title>Yo</title>
				
		<link>https://kristiorozco.com/Yo</link>

		<pubDate>Fri, 29 Mar 2024 21:36:37 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Yo</guid>

		<description>
	

Soy Yó

	
&#60;img width="991" height="640" width_o="991" height_o="640" data-src="https://freight.cargo.site/t/original/i/86bbd64b5b16b85d4bcceb94d51fece99d9f090c9610c0c676af44d880f699a3/IMG_6867.jpeg" data-mid="243653854" border="0"  src="https://freight.cargo.site/w/991/i/86bbd64b5b16b85d4bcceb94d51fece99d9f090c9610c0c676af44d880f699a3/IMG_6867.jpeg" /&#62;


	In my years of slangin’ slogans and pushing pixels, I’ve rocked with agencies, in-house teams, and built my own studio — learning what actually holds up when the deck turns into real work. My mediums are vast, and the ones I don’t know are on my list. I build creative systems — especially video and content — which means I’m comfortable making complex decisions fast, maintaining creative and strategic integrity, and making sure the idea survives the execution.

My concepts and executions have proven impactful and, even, award-winning. I help brands connect with culture through work that spans branding, digital experiences, experiential activations, film, rebrands, 360 campaigns, and partnerships that actually make sense. I design with intention, direct with empathy, and keep the work rooted in people as much as ideas.


	Skills &#38;amp; Software:&#38;nbsp;&#38;nbsp;
&#38;nbsp;Creative Direction — Branding 

— Web, Digital, Print, Event, Environmental &#38;amp; Package Design 

—

 Copywriting —

 Motion Graphics — 

 Typography 

—

 Video Editing — Trimming My Cat’s Nails —

Sound Design 

—

 Adobe Creative Suite 

—

 After Effects 

— Teams

—

 
G-Suite 

—

 Stick-n-poke Tattoos —

 HTML 

— 3D 
— Cooking&#38;nbsp;—

	
	Career Highlights

	
	INFRA Panelist
Impact of Creative Studios on Small Business

	
	Rainbow Acres
Account Won &#124; Pitch + Presentation

	Seattle Krakens
Account Won &#124; Pitch + Presentation
	HeartlandAccount Won &#124; Pitch + Presentation

	
	Chameleon Cold BrewAccount Won &#124; Pitch + Presentation

	
	&#60;img width="1137" height="983" width_o="1137" height_o="983" data-src="https://freight.cargo.site/t/original/i/825a04cbfee9be397991039885acc50d6375f6a8980dbd1289a104e89fbf1212/Shorty21_Tail_Shorty_Black.png" data-mid="207897227" border="0" data-scale="2" data-icon-mode src="https://freight.cargo.site/w/1000/i/825a04cbfee9be397991039885acc50d6375f6a8980dbd1289a104e89fbf1212/Shorty21_Tail_Shorty_Black.png" /&#62;Shorty Award WinnerFirst Place Real Time Response &#124; Stunt/Activation

	
	YouTubeAccount Won &#124; Pitch + Presentation


	Walmart
Account Won &#124; Pitch + Presentation
	ApocalypseSocial Account Won &#124; Digital Stunt

	
	Whole Foods MagFeatured Article &#124; Social Campaign

	
</description>
		
	</item>
		
		
	<item>
		<title>Orrozconpollo</title>
				
		<link>https://kristiorozco.com/Orrozconpollo</link>

		<pubDate>Fri, 29 Mar 2024 21:36:39 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Orrozconpollo</guid>

		<description>
	¿ORROZONPOLLO?&#38;nbsp; &#38;nbsp; ¿ORROZONPOLLO?

	
	&#60;img width="3690" height="3024" width_o="3690" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0363723ecfc1d2b8c5763be034550b7d9c2b8b3cec5bd1ed32b0c32fc3fba5c4/IMG_0532.jpg" data-mid="207897240" border="0"  src="https://freight.cargo.site/w/1000/i/0363723ecfc1d2b8c5763be034550b7d9c2b8b3cec5bd1ed32b0c32fc3fba5c4/IMG_0532.jpg" /&#62;
	Being Mexican, I have a soft spot for latin food and teasing my family relentlessly. Payback came in the form of a very sticky nickname.&#38;nbsp;My cousin combined my last name Orozco with my love of arroz con pollo dubbing me “Orrozconpollo”. A nickname that refuses to die.So, I leaned into it. ‘Cause nothing kills a joke faster than owning it.

	
	Speaking of pollo, here are my favorite chicken gifs.

	&#38;nbsp;

&#60;img width="464" height="260" width_o="464" height_o="260" data-src="https://freight.cargo.site/t/original/i/dc467392a7b5e752722c6c34ca6217f0068263db036661398582ffca25875386/giphy-1.gif" data-mid="207897233" border="0" alt=" " data-caption=" " src="https://freight.cargo.site/w/464/i/dc467392a7b5e752722c6c34ca6217f0068263db036661398582ffca25875386/giphy-1.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/6cafac2f657b8088a7260d44dfb7e1c20a1dd63fa533b2161a352b915efa708a/giphy-2.gif" data-mid="207897235" border="0" alt=" " data-caption=" " src="https://freight.cargo.site/w/480/i/6cafac2f657b8088a7260d44dfb7e1c20a1dd63fa533b2161a352b915efa708a/giphy-2.gif" /&#62;
&#60;img width="120" height="80" width_o="120" height_o="80" data-src="https://freight.cargo.site/t/original/i/743d304a86d6afd30aa69859f530804fdab64cd5097dafb17739dfd1b9746897/giphy-4.gif" data-mid="207897237" border="0"  src="https://freight.cargo.site/w/120/i/743d304a86d6afd30aa69859f530804fdab64cd5097dafb17739dfd1b9746897/giphy-4.gif" /&#62;
&#60;img width="260" height="173" width_o="260" height_o="173" data-src="https://freight.cargo.site/t/original/i/07fbe1ff7cd5ddc14308319a7d5ee3b074b3483143a1636e9377c3d3eccd5ad4/giphy-15.gif" data-mid="207897239" border="0"  src="https://freight.cargo.site/w/260/i/07fbe1ff7cd5ddc14308319a7d5ee3b074b3483143a1636e9377c3d3eccd5ad4/giphy-15.gif" /&#62;


	Still Hungry?


	︎ @ORROZCONPOLLO
 
	︎ @ORROZCONLECHE

	
</description>
		
	</item>
		
		
	<item>
		<title>Biofreeze</title>
				
		<link>https://kristiorozco.com/Biofreeze</link>

		<pubDate>Fri, 29 Mar 2024 21:36:40 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Biofreeze</guid>

		<description>
	&#60;img width="556" height="222" width_o="556" height_o="222" data-src="https://freight.cargo.site/t/original/i/94ea594f7d792a12cd236e91aa19b53979ca785a9a46f061d4ad7940404d6f76/biofreeze_logo.png" data-mid="207897264" border="0" data-scale="4" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/556/i/94ea594f7d792a12cd236e91aa19b53979ca785a9a46f061d4ad7940404d6f76/biofreeze_logo.png" /&#62;
	
	Agency: The Many
	Role: Art DirectorSr. Copywriter: Nate Stroot&#38;nbsp; &#38;nbsp;
 Sr. Art Director: Adam Valley
Graphic Designer: Zach WilliamsCreative Director: Scott Harris

	
	It’s not about reaching your limit, it’s about realizing you don’t have one.
	Biofreeze has been helping people beat the pain for over 30 years. 
But they were a topical brand stuck in recovery, so we expanded it into performance by redefining its role from treatment to tool.


&#38;nbsp;&#38;nbsp; #FEELNOLIMITS&#38;nbsp; &#38;nbsp;#FEELNOLIMITS&#38;nbsp; &#38;nbsp;#FEELNOLIMITS&#38;nbsp; &#38;nbsp;#FEELNOLIMITS&#38;nbsp; &#38;nbsp;#FEELNOLIMITS&#38;nbsp; &#38;nbsp;#FEELNOLIMITS


	Influencer Campaign
	

	Taking a deeper dive into each influencer's story, I conducted a series of interviews.&#38;nbsp;
	

	@rynosaurusflex

	@traco4


	@charleeatkins


	This social intiative increased visibility by ~500k followers.

	
Print

	&#38;nbsp;
&#60;img width="1080" height="1528" width_o="1080" height_o="1528" data-src="https://freight.cargo.site/t/original/i/acaa9dd18099239a787bf73cbab74def42881c1b3a5fccd7965e2099c9797797/bio-print-02.jpg" data-mid="207897241" border="0"  src="https://freight.cargo.site/w/1000/i/acaa9dd18099239a787bf73cbab74def42881c1b3a5fccd7965e2099c9797797/bio-print-02.jpg" /&#62;

	&#38;nbsp; &#38;nbsp;
&#60;img width="500" height="708" width_o="500" height_o="708" data-src="https://freight.cargo.site/t/original/i/5dd927a6a8dca8687de4dacb539b37304af33e7a7672efde0c7821623393a929/image-asset.jpg" data-mid="207897245" border="0"  src="https://freight.cargo.site/w/500/i/5dd927a6a8dca8687de4dacb539b37304af33e7a7672efde0c7821623393a929/image-asset.jpg" /&#62;


	Social&#38;nbsp;

	&#38;nbsp; &#38;nbsp;
&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/4781dd1f53c0190f50ac7c3f58b2d07fa9034853d4df0ea67be7c70fd4836c8c/BIO_optimize.gif" data-mid="207897242" border="0"  src="https://freight.cargo.site/w/360/i/4781dd1f53c0190f50ac7c3f58b2d07fa9034853d4df0ea67be7c70fd4836c8c/BIO_optimize.gif" /&#62;
&#60;img width="480" height="251" width_o="480" height_o="251" data-src="https://freight.cargo.site/t/original/i/407aafc974bd98dab2b95909995338283d624949d9fcf7a372ca9b752678069f/Animated-GIF-downsized_large-9.gif" data-mid="207897246" border="0"  src="https://freight.cargo.site/w/480/i/407aafc974bd98dab2b95909995338283d624949d9fcf7a372ca9b752678069f/Animated-GIF-downsized_large-9.gif" /&#62;
&#60;img width="600" height="314" width_o="600" height_o="314" data-src="https://freight.cargo.site/t/original/i/289560b48393323d767f3d2b999555d4a2c78481bb1362a818846dd587e4c234/a4981244-d974-4cec-bcab-61db2aedb03e_rw_600.gif" data-mid="207897247" border="0"  src="https://freight.cargo.site/w/600/i/289560b48393323d767f3d2b999555d4a2c78481bb1362a818846dd587e4c234/a4981244-d974-4cec-bcab-61db2aedb03e_rw_600.gif" /&#62;


	&#60;img width="1074" height="1074" width_o="1074" height_o="1074" data-src="https://freight.cargo.site/t/original/i/f18eea46d03f7460b302aca4b4730109ac03666c892562d37383dfd8ad0ea290/Screen-Shot-2020-04-06-at-2.06.09-PM.png" data-mid="207897258" border="0"  src="https://freight.cargo.site/w/1000/i/f18eea46d03f7460b302aca4b4730109ac03666c892562d37383dfd8ad0ea290/Screen-Shot-2020-04-06-at-2.06.09-PM.png" /&#62;

	&#60;img width="1076" height="1080" width_o="1076" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fbb33c814fec644dd2ac79c9beff5f7c6a310e4b932d412d14997eb4cd732c76/Screen-Shot-2020-04-06-at-2.39.05-PM.png" data-mid="207897259" border="0"  src="https://freight.cargo.site/w/1000/i/fbb33c814fec644dd2ac79c9beff5f7c6a310e4b932d412d14997eb4cd732c76/Screen-Shot-2020-04-06-at-2.39.05-PM.png" /&#62;


	&#60;img width="1076" height="1078" width_o="1076" height_o="1078" data-src="https://freight.cargo.site/t/original/i/7fa0fb9fd31ad42257cb5684d87d2ee2c612f44e9d7b964d149fe751667767dd/Screen-Shot-2020-04-06-at-2.41.42-PM.png" data-mid="207897260" border="0"  src="https://freight.cargo.site/w/1000/i/7fa0fb9fd31ad42257cb5684d87d2ee2c612f44e9d7b964d149fe751667767dd/Screen-Shot-2020-04-06-at-2.41.42-PM.png" /&#62;
	&#60;img width="1078" height="1076" width_o="1078" height_o="1076" data-src="https://freight.cargo.site/t/original/i/cb566d96a6b2d8a4ca97a52936a30a86bbd1c7197a67dd49c816ecf94fc79c79/Screen-Shot-2020-04-06-at-2.42.06-PM.png" data-mid="207897261" border="0"  src="https://freight.cargo.site/w/1000/i/cb566d96a6b2d8a4ca97a52936a30a86bbd1c7197a67dd49c816ecf94fc79c79/Screen-Shot-2020-04-06-at-2.42.06-PM.png" /&#62;
	&#60;img width="1078" height="1080" width_o="1078" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6986a27173267f3f13b9f5b4d9fdd1262ecad1bcdf5c5353be3555f68cfb893c/Screen-Shot-2020-04-06-at-2.42.23-PM.png" data-mid="207897262" border="0"  src="https://freight.cargo.site/w/1000/i/6986a27173267f3f13b9f5b4d9fdd1262ecad1bcdf5c5353be3555f68cfb893c/Screen-Shot-2020-04-06-at-2.42.23-PM.png" /&#62;

	
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\</description>
		
	</item>
		
		
	<item>
		<title>CHAMELEON</title>
				
		<link>https://kristiorozco.com/CHAMELEON</link>

		<pubDate>Fri, 29 Mar 2024 21:36:42 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/CHAMELEON</guid>

		<description>
	&#60;img width="556" height="222" width_o="556" height_o="222" data-src="https://freight.cargo.site/t/original/i/5f756d21af5679f416348b785e0ed1a66f6202eeb68f3af749aa3f5557980e1f/chameleon_logo.png" data-mid="207897275" border="0" data-scale="3" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/556/i/5f756d21af5679f416348b785e0ed1a66f6202eeb68f3af749aa3f5557980e1f/chameleon_logo.png" /&#62;
	
	Agency: The Many
	
	Role: Art DirectorCopywriter: Evan Chiplock&#38;nbsp; &#38;nbsp; ACD: Josh PaialiiGraphic Designer: Zach WilliamsCD: Scott Harris

	
	Coffee of a different color.

	With this campaign, my team and I brewed up some pitch winning work with our out of the box thinking.

	
	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/84f364eb536fa4c21fdf68ea3d09a60db9162b3ce221593efd9778931c9abd64/chameleon-comps-1key-visual-1.jpg" data-mid="207897266" border="0"  src="https://freight.cargo.site/w/1000/i/84f364eb536fa4c21fdf68ea3d09a60db9162b3ce221593efd9778931c9abd64/chameleon-comps-1key-visual-1.jpg" /&#62;

	
	&#60;img width="593" height="593" width_o="593" height_o="593" data-src="https://freight.cargo.site/t/original/i/b07c00fc649e514a21bb8413c9b281b58c5dcdd58ff64dc61fa6909e7c0f8c29/Animated-Sticker-source-2.gif" data-mid="207897272" border="0" data-scale="12" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/593/i/b07c00fc649e514a21bb8413c9b281b58c5dcdd58ff64dc61fa6909e7c0f8c29/Animated-Sticker-source-2.gif" /&#62;
	“Hey guys, it’s me The Dude. That’s me on the left, the token chameleon. No insurance here, only smooth organic brews, baby. 
Some people say I’m bolder than my beans, but I just have strong opinions when it comes to pretentious coffee. We don’t have time for bean-splainers, just give the people what they want—organic, sustainably sourced, bold brews available exclusively everywhere.”
&#38;nbsp; &#38;nbsp; 

	
	Activations + Stunts that radiate *exclusively everywhere* vibes.

	
	&#60;img width="1216" height="1358" width_o="1216" height_o="1358" data-src="https://freight.cargo.site/t/original/i/3336906866e914a235571da79f5455048746ac8569cca9b1e9803ccdc6dd3bd6/Screen-Shot-2020-12-20-at-12.51.45-PM.png" data-mid="207897271" border="0"  src="https://freight.cargo.site/w/1000/i/3336906866e914a235571da79f5455048746ac8569cca9b1e9803ccdc6dd3bd6/Screen-Shot-2020-12-20-at-12.51.45-PM.png" /&#62;
	Chameleon says...
When you insert a quarter, you receive a delicious brew &#38;amp; wisdom 
of a different color specific to each location.


@Starbucks: "Lining up for premium coffee? How prehistoric."

	
	Chameleon X Scott’s Cheap Flights
The 'Dude' is taking to the skies and partnering Scott’s Cheap Flights to offer red-eye flights to people willing to go to thrilling countries. And all for the price of a Chameleon beverage, my that’s convenient.

	&#60;img width="5954" height="3333" width_o="5954" height_o="3333" data-src="https://freight.cargo.site/t/original/i/e23fec720637f80b44922770491eb1b3bef0f8b80170731d61ee12fd44b39854/planecomp.jpg" data-mid="207897265" border="0"  src="https://freight.cargo.site/w/1000/i/e23fec720637f80b44922770491eb1b3bef0f8b80170731d61ee12fd44b39854/planecomp.jpg" /&#62;&#38;nbsp;


	Print / OOH

	
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/8556b78f380853f29a714bdb8e4a3bd6b89abb351dfbd59c50f5627ecd894f8c/chameleon-comps-1billboard-2.jpg" data-mid="207897267" border="0"  src="https://freight.cargo.site/w/1000/i/8556b78f380853f29a714bdb8e4a3bd6b89abb351dfbd59c50f5627ecd894f8c/chameleon-comps-1billboard-2.jpg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/09ddca5e8c82569d3696eed966f9eca8b7de20e52681b60797db8adf5286a2a6/chameleon-comps-1bus-station-2.jpg" data-mid="207897268" border="0"  src="https://freight.cargo.site/w/1000/i/09ddca5e8c82569d3696eed966f9eca8b7de20e52681b60797db8adf5286a2a6/chameleon-comps-1bus-station-2.jpg" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/9ba8620874c59e9f4b1c772e94d310b9abff03d5db4b4721da3412c4c706bf40/chameleon-comps-1in-store-1.jpg" data-mid="207897269" border="0"  src="https://freight.cargo.site/w/1000/i/9ba8620874c59e9f4b1c772e94d310b9abff03d5db4b4721da3412c4c706bf40/chameleon-comps-1in-store-1.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>GITHUB</title>
				
		<link>https://kristiorozco.com/GITHUB</link>

		<pubDate>Fri, 29 Mar 2024 21:36:43 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/GITHUB</guid>

		<description>
	&#60;img width="1000" height="410" width_o="1000" height_o="410" data-src="https://freight.cargo.site/t/original/i/06c3586e663463cfcca59bc53ab1b82ba93e1dcd0a7795624223d99f4f2e7ca4/GitHub_Logo_White.png" data-mid="207897288" border="0" data-scale="3" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/06c3586e663463cfcca59bc53ab1b82ba93e1dcd0a7795624223d99f4f2e7ca4/GitHub_Logo_White.png" /&#62;
	
	Agency: COLOR

	Role: Sr. AD &#38;amp; Copywriter Designer: Lily Lin
3D Animation: Matt Lepley, Alex Valley, Chandler BargreenEditor: Octavio Abea
Composer: Soren LaulainenPhysicist: Neil WarringtonCreative Director: Heather Alabado

	
	This isn’t your grandma’s
sales event.&#38;nbsp;


So we didn’t treat it like one and built a system for GitHub’s RKO that actually worked, guiding people through the event space, between speakers and demos, while holding up virtually for remote workers.&#38;nbsp;


	&#60;img width="3194" height="1330" width_o="3194" height_o="1330" data-src="https://freight.cargo.site/t/original/i/f3331a8cb88c8c5953df200595a549be69e0f26386003d17dd06da813aaa74df/metric-1.PNG" data-mid="207897284" border="0"  src="https://freight.cargo.site/w/1000/i/f3331a8cb88c8c5953df200595a549be69e0f26386003d17dd06da813aaa74df/metric-1.PNG" /&#62;
	&#60;img width="3195" height="1334" width_o="3195" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ce2ba0bc4bef41bd4019271ffda980e01fbdfd5d63dde72924671f01df804479/metric-2.PNG" data-mid="207897285" border="0"  src="https://freight.cargo.site/w/1000/i/ce2ba0bc4bef41bd4019271ffda980e01fbdfd5d63dde72924671f01df804479/metric-2.PNG" /&#62;

	&#60;img width="3183" height="1321" width_o="3183" height_o="1321" data-src="https://freight.cargo.site/t/original/i/e1e596757278ae1f72aedfa9426e3963e38a1e38e83d55eca0873188d38ced8e/HUD1.PNG" data-mid="207897286" border="0"  src="https://freight.cargo.site/w/1000/i/e1e596757278ae1f72aedfa9426e3963e38a1e38e83d55eca0873188d38ced8e/HUD1.PNG" /&#62;
	&#60;img width="3188" height="1330" width_o="3188" height_o="1330" data-src="https://freight.cargo.site/t/original/i/04d22f25b145bdcc968a758ddf057a8acaac5f87d82383d41f83978c2cf0639c/HUD2.PNG" data-mid="207897287" border="0"  src="https://freight.cargo.site/w/1000/i/04d22f25b145bdcc968a758ddf057a8acaac5f87d82383d41f83978c2cf0639c/HUD2.PNG" /&#62;

	
	&#60;img width="480" height="198" width_o="480" height_o="198" data-src="https://freight.cargo.site/t/original/i/2b5f5c553d409bd38f4bc01648ff1cc7d58c9c94ded0dfa8a8708f95558d8b20/giphy-48.gif" data-mid="207897279" border="0" data-scale="100" src="https://freight.cargo.site/w/480/i/2b5f5c553d409bd38f4bc01648ff1cc7d58c9c94ded0dfa8a8708f95558d8b20/giphy-48.gif" /&#62;
	
	
	&#60;img width="480" height="196" width_o="480" height_o="196" data-src="https://freight.cargo.site/t/original/i/050fafb521c3f49d28db2e282a64aa4858e44b73c0991d30c211d2ca6ff57269/giphy-46.gif" data-mid="207897281" border="0"  src="https://freight.cargo.site/w/480/i/050fafb521c3f49d28db2e282a64aa4858e44b73c0991d30c211d2ca6ff57269/giphy-46.gif" /&#62;
	

	&#60;img width="480" height="196" width_o="480" height_o="196" data-src="https://freight.cargo.site/t/original/i/06a68c60a275dbe1c57d9100dd97f9d88c828a1ed35dc9326f48ae87dd19edd2/giphy-47.gif" data-mid="207897280" border="0"  src="https://freight.cargo.site/w/480/i/06a68c60a275dbe1c57d9100dd97f9d88c828a1ed35dc9326f48ae87dd19edd2/giphy-47.gif" /&#62;

	
&#60;img width="480" height="198" width_o="480" height_o="198" data-src="https://freight.cargo.site/t/original/i/f14a8704e76808d1f24d43f80a7fe52c339c41aa952c3918849f3018ef2af91a/giphy-45.gif" data-mid="207897277" border="0"  src="https://freight.cargo.site/w/480/i/f14a8704e76808d1f24d43f80a7fe52c339c41aa952c3918849f3018ef2af91a/giphy-45.gif" /&#62;


	This event was remote &#38;amp; live, so those who flew in to be apart of the event had this digital greeting waiting for them at the airport.

	
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/685f8dc953b811a56c604b5369fa9701c0ba3e353c11defc30eb687d17be941b/image-1148.png" data-mid="207897283" border="0"  src="https://freight.cargo.site/w/1000/i/685f8dc953b811a56c604b5369fa9701c0ba3e353c11defc30eb687d17be941b/image-1148.png" /&#62;
&#60;img width="480" height="288" width_o="480" height_o="288" data-src="https://freight.cargo.site/t/original/i/038a0a0ea9a05e267ee7e8ac0cdc5d497706b7c84b9e511d69b8dcdc72b180fd/giphy-49.gif" data-mid="207897278" border="0"  src="https://freight.cargo.site/w/480/i/038a0a0ea9a05e267ee7e8ac0cdc5d497706b7c84b9e511d69b8dcdc72b180fd/giphy-49.gif" /&#62;


	RKO Branding

	Since it was also a physical event, we were asked to develop a whole branding system filled with poster, window &#38;amp; elevator wraps, wayfinding signs, online portal, and even name badges.

	
&#60;img width="2294" height="1106" width_o="2294" height_o="1106" data-src="https://freight.cargo.site/t/original/i/2ec28a9699e3591eadf04efbb93d9be2678ef734914118ecbe9a62db45545e16/Screen-Shot-2023-07-28-at-6.29.55-PM.png" data-mid="207897299" border="0"  src="https://freight.cargo.site/w/1000/i/2ec28a9699e3591eadf04efbb93d9be2678ef734914118ecbe9a62db45545e16/Screen-Shot-2023-07-28-at-6.29.55-PM.png" /&#62;
&#60;img width="886" height="988" width_o="886" height_o="988" data-src="https://freight.cargo.site/t/original/i/570901e329a02d02fa76a99962f05f5d84fc5aa535b4da88c95be24418de8e0b/Screen-Shot-2023-07-28-at-6.30.03-PM.png" data-mid="207897298" border="0"  src="https://freight.cargo.site/w/886/i/570901e329a02d02fa76a99962f05f5d84fc5aa535b4da88c95be24418de8e0b/Screen-Shot-2023-07-28-at-6.30.03-PM.png" /&#62;
&#60;img width="372" height="478" width_o="372" height_o="478" data-src="https://freight.cargo.site/t/original/i/156b5c131aef26072bcc92eef4118365682481f58db5159af953d4eac9124e6a/Screen-Shot-2023-07-28-at-6.30.25-PM.png" data-mid="207897300" border="0"  src="https://freight.cargo.site/w/372/i/156b5c131aef26072bcc92eef4118365682481f58db5159af953d4eac9124e6a/Screen-Shot-2023-07-28-at-6.30.25-PM.png" /&#62;
&#60;img width="854" height="482" width_o="854" height_o="482" data-src="https://freight.cargo.site/t/original/i/c4342e0872cb28ad98cf9c7d8704fe2f1b9d127cf54ee160a3c781dd390c9d84/Screen-Shot-2023-07-28-at-6.30.17-PM.png" data-mid="207897296" border="0"  src="https://freight.cargo.site/w/854/i/c4342e0872cb28ad98cf9c7d8704fe2f1b9d127cf54ee160a3c781dd390c9d84/Screen-Shot-2023-07-28-at-6.30.17-PM.png" /&#62;
&#60;img width="1949" height="1110" width_o="1949" height_o="1110" data-src="https://freight.cargo.site/t/original/i/699d89ba9c28f5e0331e9f72cc34e918dc52784d62e8083a25d774f805aed235/01_stand-by_01_v4.png" data-mid="207897290" border="0"  src="https://freight.cargo.site/w/1000/i/699d89ba9c28f5e0331e9f72cc34e918dc52784d62e8083a25d774f805aed235/01_stand-by_01_v4.png" /&#62;
&#60;img width="1801" height="1201" width_o="1801" height_o="1201" data-src="https://freight.cargo.site/t/original/i/4c366b3f5e5200ee85bdcf9fbca6c6b2287cda155eb07ae933817a1b27e679ba/CC1688_TableTopic_CMYK_063022_02_KS_Back.png" data-mid="207897292" border="0"  src="https://freight.cargo.site/w/1000/i/4c366b3f5e5200ee85bdcf9fbca6c6b2287cda155eb07ae933817a1b27e679ba/CC1688_TableTopic_CMYK_063022_02_KS_Back.png" /&#62;
&#60;img width="1242" height="494" width_o="1242" height_o="494" data-src="https://freight.cargo.site/t/original/i/0617e786174b3426f05f019ee5d8c55de1817f7a63741bca35e6c68f36c46e90/Screen-Shot-2023-07-28-at-6.30.09-PM.png" data-mid="207897297" border="0"  src="https://freight.cargo.site/w/1000/i/0617e786174b3426f05f019ee5d8c55de1817f7a63741bca35e6c68f36c46e90/Screen-Shot-2023-07-28-at-6.30.09-PM.png" /&#62;
&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d40be4eb7593547584aaacac807074c3b0fd27fb2aba99e83710547d9484de73/04_static-glitch_speaker-cards_v6.png" data-mid="207897289" border="0"  src="https://freight.cargo.site/w/1000/i/d40be4eb7593547584aaacac807074c3b0fd27fb2aba99e83710547d9484de73/04_static-glitch_speaker-cards_v6.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Humans+AI</title>
				
		<link>https://kristiorozco.com/Humans-AI</link>

		<pubDate>Fri, 29 Mar 2024 21:36:48 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Humans-AI</guid>

		<description>
	&#60;img width="2400" height="513" width_o="2400" height_o="513" data-src="https://freight.cargo.site/t/original/i/fc8277942f22ad89fed6580ba5e15018d47fe4d89b2187f3950d389a34e9bf63/microsoft-logo-black-and-white.png" data-mid="207897301" border="0" data-scale="2" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/fc8277942f22ad89fed6580ba5e15018d47fe4d89b2187f3950d389a34e9bf63/microsoft-logo-black-and-white.png" /&#62;
	
	Agency: COLOR
	Role: Sr. Art DirectorSr. Copywriter: Eileen Consedine2D Animation: Blake KilkerCreative Director: Heather Alabado

	
Technology doesn’t change the world,
people do.&#38;nbsp;
	Discover what’s possible when unstoppable hearts meet innovative technologies.


AI stories tend to center the tech—we flipped it, using spotlight animation to keep the focus on the people choosing it.&#38;nbsp;


	Season 02 &#124;
Episode 02


Kürşat Ceylan

Kürşat was born blind. And while many parents may have become overprotective, his mom always encouraged a sense of independence. &#38;nbsp;
Kürşat wanted to instill this same sense of independence in others like him, so he co-founded WeWALK, a smart cane designed to liberate people with visual impairment, giving them a greater sense of autonomy.


	This episode accrued the most impressions and engagement of the enrtire series, doubling their views on YouTube in under two weeks.

	&#38;nbsp;&#38;nbsp;

	
Season 02 &#124; Episode 01


Anshu Sharma


Growing up, Dr. Anshu Sharma enjoyed taking walks where he could marvel at his surroundings. It was these walks were he realized the harsh impact of natural disasters within his community, and the lack of preventative measures.&#38;nbsp;
Today, he works at SEEDS India, as co-founder of an organization which uses AI to prevent communities vulnerable to disasters.


</description>
		
	</item>
		
		
	<item>
		<title>INVITAE</title>
				
		<link>https://kristiorozco.com/INVITAE</link>

		<pubDate>Fri, 29 Mar 2024 21:36:48 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/INVITAE</guid>

		<description>
	&#60;img width="556" height="222" width_o="556" height_o="222" data-src="https://freight.cargo.site/t/original/i/f81c0df8ba3485facbb6eeaa438fbf396ff0405c7bbdcc29ba8dbf8e2653b5c1/Invitae-logo.png" data-mid="207897336" border="0" data-scale="3" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/556/i/f81c0df8ba3485facbb6eeaa438fbf396ff0405c7bbdcc29ba8dbf8e2653b5c1/Invitae-logo.png" /&#62;
	
	Agency: The Many 
	Role: Art Director, DesignerCopywriter: Evan Chiplock
Designer: Zach WilliamsCD: Blake Marqui

	
You have questions, your genes have answers.
	

Clinical by nature. Personal by design.


With a JPMorgan-backed launch, credibility wasn’t the issue, connection was. That's why we moved from stock to real people, moving Invitae from clinical to personal, so it could live beyond the lab.


	&#60;img width="1920" height="1002" width_o="1920" height_o="1002" data-src="https://freight.cargo.site/t/original/i/ae37d824c4235b4c3ec9b6c7db150712f8d5b5bcc081a23a24c3c76dff081f98/Invitae-OOH-Campaign-Billboard-Insitu-1920x1002.jpeg" data-mid="207897313" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ae37d824c4235b4c3ec9b6c7db150712f8d5b5bcc081a23a24c3c76dff081f98/Invitae-OOH-Campaign-Billboard-Insitu-1920x1002.jpeg" /&#62;


	From Genetics, Health&#38;nbsp;
	Below are frames for an animated story, revealing the sloagan line by line.

	
	&#38;nbsp;&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fa6b4e70ae07a3e3e9b23103d08f24b3bc5a203742d94c6ab9bbe2e6c0ffd845/invitae_storyArtboard-2-copy.jpg" data-mid="207897310" border="0" data-scale="87" data-no-zoom src="https://freight.cargo.site/w/1000/i/fa6b4e70ae07a3e3e9b23103d08f24b3bc5a203742d94c6ab9bbe2e6c0ffd845/invitae_storyArtboard-2-copy.jpg" /&#62;
	&#38;nbsp;&#38;nbsp;&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/390e349131191d42b85912f83f85222e319cd68359dd456caefeffe20b6a5757/YOUR_invitae_IGstoryArtboard-2-copy-2.jpg" data-mid="207897333" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/390e349131191d42b85912f83f85222e319cd68359dd456caefeffe20b6a5757/YOUR_invitae_IGstoryArtboard-2-copy-2.jpg" /&#62;
	&#38;nbsp;&#38;nbsp;&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/70f845abf3526920db50f5dc9916289b67a713e974e1af66581e0a082b33e191/invitae_bars_swipeArtboard-2-copy-3.jpg" data-mid="207897308" border="0" data-scale="87" data-no-zoom src="https://freight.cargo.site/w/1000/i/70f845abf3526920db50f5dc9916289b67a713e974e1af66581e0a082b33e191/invitae_bars_swipeArtboard-2-copy-3.jpg" /&#62;

	
	&#60;img width="1702" height="2201" width_o="1702" height_o="2201" data-src="https://freight.cargo.site/t/original/i/fcadc9e46388e05f093c2fed0be8152f21b029e46a2bcca38ea5dea6cb717102/invitae_finalA.jpg" data-mid="207897311" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fcadc9e46388e05f093c2fed0be8152f21b029e46a2bcca38ea5dea6cb717102/invitae_finalA.jpg" /&#62;

	&#60;img width="1702" height="2201" width_o="1702" height_o="2201" data-src="https://freight.cargo.site/t/original/i/aab2d505527f067ffa7b88a13b632ef1df0c0476a4908e887d7e60357332301b/invitae_finalB.jpg" data-mid="207897312" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/aab2d505527f067ffa7b88a13b632ef1df0c0476a4908e887d7e60357332301b/invitae_finalB.jpg" /&#62;

	&#60;img width="1280" height="668" width_o="1280" height_o="668" data-src="https://freight.cargo.site/t/original/i/687150dacca55ace251269b51313420e4781864099460c7b0f71542611b8a45b/Invitae-OOH-Campaign-03-1280x668.jpeg" data-mid="207897315" border="0"  src="https://freight.cargo.site/w/1000/i/687150dacca55ace251269b51313420e4781864099460c7b0f71542611b8a45b/Invitae-OOH-Campaign-03-1280x668.jpeg" /&#62;
&#60;img width="1280" height="668" width_o="1280" height_o="668" data-src="https://freight.cargo.site/t/original/i/980b509417562e7606d3c7ef86433d1aabd5f0971db14a21fe2cd0d3c2851854/Invitae-OOH-Campaign-01-1280x668.jpeg" data-mid="207897314" border="0"  src="https://freight.cargo.site/w/1000/i/980b509417562e7606d3c7ef86433d1aabd5f0971db14a21fe2cd0d3c2851854/Invitae-OOH-Campaign-01-1280x668.jpeg" /&#62;


T A C T G G T A C C T G A T G C T G A C G T G A C A A T  C T G A T G C T G A C G T G A C A A T A C T G G T A C C G A C A A T A C T G G&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; T A C T G G T A C C T G A T G C T G A C G T G A C A A T C T G A T G C T G A C G T G A C A A T A C T G G T A C C G A C A A T A C T G G  &#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;


BRAND[ING] NEW GENES

Invitae’s identity leaned solely on stock photos, which conveys the opposite of warmth. We focused heavily on casting and photogrpahy to convey the authentic and human side of the Invitae brand.Working alongside design director jorgeandrade.studio, we developed a holistic brand style guide. 

	
	&#60;img width="1920" height="1002" width_o="1920" height_o="1002" data-src="https://freight.cargo.site/t/original/i/ccc9a1a03b924307d0d1ed45e7eff6b92d184847df4decbc955c9e2a72e43867/Invitae-BrandBook-Insitu-All-1920x1002-1.jpeg" data-mid="207897319" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ccc9a1a03b924307d0d1ed45e7eff6b92d184847df4decbc955c9e2a72e43867/Invitae-BrandBook-Insitu-All-1920x1002-1.jpeg" /&#62;


&#60;img width="1920" height="1002" width_o="1920" height_o="1002" data-src="https://freight.cargo.site/t/original/i/0fae5ba5ee45a25cb146f73dee0bf928ebba672b826be6b51e7bbbe78a2649e0/Invitae-BrandBook-Insitu-Layout-A-1920x1002.jpeg" data-mid="207897320" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0fae5ba5ee45a25cb146f73dee0bf928ebba672b826be6b51e7bbbe78a2649e0/Invitae-BrandBook-Insitu-Layout-A-1920x1002.jpeg" /&#62;


BRAND PHOTOGRAPHY
A minimalistic shoot allowed us to focus on our subjects connection and introduced warmth to an otherwise clinical brand.&#38;nbsp;
Keeping wardrobe simple yet sophisticated elevated the brand wihtout being distracting.&#38;nbsp;

	
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c3dd9e15fabdd186e98b2c46905b37acde33d2c415d2b80c147a21493e55a445/36_Jessica_8795.jpg" data-mid="207897348" border="0"  src="https://freight.cargo.site/w/1000/i/c3dd9e15fabdd186e98b2c46905b37acde33d2c415d2b80c147a21493e55a445/36_Jessica_8795.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d220530129ff137c768178d614b85fed81c312571acd7d9df7a9dfc3dee8d5f2/35_Jessica_May_8316.jpg" data-mid="207897346" border="0"  src="https://freight.cargo.site/w/1000/i/d220530129ff137c768178d614b85fed81c312571acd7d9df7a9dfc3dee8d5f2/35_Jessica_May_8316.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d5ac3603ec850bf4094022c26ec49ec4d32cf8010b6f85967a189a0b6b7ac874/35_Jessica_May_8395.jpg" data-mid="207897347" border="0"  src="https://freight.cargo.site/w/1000/i/d5ac3603ec850bf4094022c26ec49ec4d32cf8010b6f85967a189a0b6b7ac874/35_Jessica_May_8395.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/bfe64a9794831b610fb375efe3f59355ca0dd0c3d3dbc13094e090f38d982e8c/37_May_8931.jpg" data-mid="207897349" border="0"  src="https://freight.cargo.site/w/1000/i/bfe64a9794831b610fb375efe3f59355ca0dd0c3d3dbc13094e090f38d982e8c/37_May_8931.jpg" /&#62;
&#60;img width="1280" height="1708" width_o="1280" height_o="1708" data-src="https://freight.cargo.site/t/original/i/5e8d67312ffeb2ad07e2e1870186372fefa5fa9ab910b677dea58f93c12485bd/07_Jered_Jessica_0825-1280x1708.jpg" data-mid="207897337" border="0"  src="https://freight.cargo.site/w/1000/i/5e8d67312ffeb2ad07e2e1870186372fefa5fa9ab910b677dea58f93c12485bd/07_Jered_Jessica_0825-1280x1708.jpg" /&#62;
&#60;img width="540" height="405" width_o="540" height_o="405" data-src="https://freight.cargo.site/t/original/i/021828d176cdfb57fdd1a96ca02c7e96248f5b15ecfd8bde22d112697f81e81a/10_Kurt_Katheryn_Tim_Jill_Jered_Jessica_1560-540x405.jpeg" data-mid="207897322" border="0"  src="https://freight.cargo.site/w/540/i/021828d176cdfb57fdd1a96ca02c7e96248f5b15ecfd8bde22d112697f81e81a/10_Kurt_Katheryn_Tim_Jill_Jered_Jessica_1560-540x405.jpeg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/dfd0a40ae98df9b046201cad721f1e17b2a004bee843091a5cc9493c2831056a/28_Amber_Kerisa_6994.jpg" data-mid="207897344" border="0"  src="https://freight.cargo.site/w/1000/i/dfd0a40ae98df9b046201cad721f1e17b2a004bee843091a5cc9493c2831056a/28_Amber_Kerisa_6994.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/dcda442cc135e9909c6172ebea6b86c33962fc91154c04c8427165b5f1b5de9f/26_Chantelle_6062.jpg" data-mid="207897341" border="0"  src="https://freight.cargo.site/w/1000/i/dcda442cc135e9909c6172ebea6b86c33962fc91154c04c8427165b5f1b5de9f/26_Chantelle_6062.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/62cb90902c1e25f0a9e4dea63c7ac1cccd63221742e274f03aea43e00a3b795e/23_Reshma_Rishi_5276.jpg" data-mid="207897339" border="0"  src="https://freight.cargo.site/w/1000/i/62cb90902c1e25f0a9e4dea63c7ac1cccd63221742e274f03aea43e00a3b795e/23_Reshma_Rishi_5276.jpg" /&#62;
&#60;img width="540" height="405" width_o="540" height_o="405" data-src="https://freight.cargo.site/t/original/i/4573205d127d460a3800adfeb4ec6c121e96896e2b5050248bc9c80140c8f209/23_Reshma_Rishi_4850-540x405.jpeg" data-mid="207897325" border="0"  src="https://freight.cargo.site/w/540/i/4573205d127d460a3800adfeb4ec6c121e96896e2b5050248bc9c80140c8f209/23_Reshma_Rishi_4850-540x405.jpeg" /&#62;
&#60;img width="1280" height="1707" width_o="1280" height_o="1707" data-src="https://freight.cargo.site/t/original/i/c8dc05a3903dac837dc6d227da6c9354bdbbbb55368a73d8d27ff1f39119ef8b/29_Jasmine_Jaylee_7162-1-1280x1707.jpeg" data-mid="207897327" border="0"  src="https://freight.cargo.site/w/1000/i/c8dc05a3903dac837dc6d227da6c9354bdbbbb55368a73d8d27ff1f39119ef8b/29_Jasmine_Jaylee_7162-1-1280x1707.jpeg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f06c4e44f829953d89722152bf9955fd8cb191c2c457948462250b046a31d7b4/16_Ricarda_Talia_Lupe_3076.jpg" data-mid="207897338" border="0"  src="https://freight.cargo.site/w/1000/i/f06c4e44f829953d89722152bf9955fd8cb191c2c457948462250b046a31d7b4/16_Ricarda_Talia_Lupe_3076.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d55a98c5f48a93a12eee46c97dd2a8e6491acc677b1b597cfbdc126d4ab78c2a/23_Reshma_Rishi_5162.jpg" data-mid="207897340" border="0"  src="https://freight.cargo.site/w/1000/i/d55a98c5f48a93a12eee46c97dd2a8e6491acc677b1b597cfbdc126d4ab78c2a/23_Reshma_Rishi_5162.jpg" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/99973c1dd1b1ea5a231a20cbace3c8304368c119aa357c719aa38a954959e790/27_Jasmine_Tiffany_Jaylee_6540.jpg" data-mid="207897342" border="0"  src="https://freight.cargo.site/w/1000/i/99973c1dd1b1ea5a231a20cbace3c8304368c119aa357c719aa38a954959e790/27_Jasmine_Tiffany_Jaylee_6540.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ff18a700d131f2ddb0f12e5b122f0d2d49a7ea2e929e1f2fc6a2ba10ad371b30/27_Jasmine_Tiffany_Jaylee_6825.jpg" data-mid="207897343" border="0"  src="https://freight.cargo.site/w/1000/i/ff18a700d131f2ddb0f12e5b122f0d2d49a7ea2e929e1f2fc6a2ba10ad371b30/27_Jasmine_Tiffany_Jaylee_6825.jpg" /&#62;
&#60;img width="540" height="405" width_o="540" height_o="405" data-src="https://freight.cargo.site/t/original/i/1060b3318cd2b7e154024bb12cac9ee10ca9c9f003561758fcd9f6c09a9929ee/14_Toevan_Akilah_1797-540x405.jpeg" data-mid="207897323" border="0"  src="https://freight.cargo.site/w/540/i/1060b3318cd2b7e154024bb12cac9ee10ca9c9f003561758fcd9f6c09a9929ee/14_Toevan_Akilah_1797-540x405.jpeg" /&#62;


	Note to self:&#38;nbsp;Always ask when nap time is. 

	
	&#60;img width="1720" height="2004" width_o="1720" height_o="2004" data-src="https://freight.cargo.site/t/original/i/75fd0777771acf88bc67e46d1894d52f8a1e829445e4f4e1c3413a172244e6e1/Screenshot-2024-02-14-at-5.05.19PM.png" data-mid="207897350" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/75fd0777771acf88bc67e46d1894d52f8a1e829445e4f4e1c3413a172244e6e1/Screenshot-2024-02-14-at-5.05.19PM.png" /&#62;

	
</description>
		
	</item>
		
		
	<item>
		<title>Microsoft Surface</title>
				
		<link>https://kristiorozco.com/Microsoft-Surface</link>

		<pubDate>Fri, 29 Mar 2024 21:36:52 +0000</pubDate>

		<dc:creator>Kristi Orozco's Portfolio</dc:creator>

		<guid isPermaLink="true">https://kristiorozco.com/Microsoft-Surface</guid>

		<description>
	&#60;img width="2400" height="513" width_o="2400" height_o="513" data-src="https://freight.cargo.site/t/original/i/fc8277942f22ad89fed6580ba5e15018d47fe4d89b2187f3950d389a34e9bf63/microsoft-logo-black-and-white.png" data-mid="207897352" border="0" data-scale="2" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/fc8277942f22ad89fed6580ba5e15018d47fe4d89b2187f3950d389a34e9bf63/microsoft-logo-black-and-white.png" /&#62;
	
	Agency: COLOR
	Role: Sr. Art Director
Sr. Edit:&#38;nbsp;
Greg Kohn
Sound Design: Eric Munch
3D Animation: Alex Vahle, Matt Lepely, Grace Galarosa

	
	Meet the new Surface SE

	
This laptop wasn’t built for a pedestal.


So we followed it—cutting between 3D and real life in a way that visualizes the pragmatic tech and daily use feel like the same thing. Because showing what it is only works if you also show how it lives.


&#60;img width="480" height="268" width_o="480" height_o="268" data-src="https://freight.cargo.site/t/original/i/32c9807e0d5d6fa2dce0db918f94bed13233cacadbc90a32e05575f17eae69b1/giphy-34.gif" data-mid="207897355" border="0"  src="https://freight.cargo.site/w/480/i/32c9807e0d5d6fa2dce0db918f94bed13233cacadbc90a32e05575f17eae69b1/giphy-34.gif" /&#62;

	Using a simple match cut throughout, we were able to seamlessly transition from 3D to live action.

	
	Because when client wants software features and hardware callouts we say, “How fast can you read?” 
	&#60;img width="480" height="264" width_o="480" height_o="264" data-src="https://freight.cargo.site/t/original/i/1df1146145a80ae87bab3cf1c0a1132c045d8be35695900b2c7fe3e50b7b97f2/giphy-39.gif" data-mid="207897358" border="0"  src="https://freight.cargo.site/w/480/i/1df1146145a80ae87bab3cf1c0a1132c045d8be35695900b2c7fe3e50b7b97f2/giphy-39.gif" /&#62;&#38;nbsp;

	
</description>
		
	</item>
		
	</channel>
</rss>